![]() ![]() It depicted a rock star amongst his wildly excited fans. In 1994, a new commercial, shot by director Jean-Baptiste Mondino, was introduced. The print advertising campaign was photographed by Herb Ritts. From 1991 to 1993, another TV commercial featured a boxer and his girlfriend, played by supermodel Stephanie Seymour. įrom 1986 to 1991, a TV commercial for the fragrance featured a mysterious young man engaging in masculine activities such as archery, nightclubbing, and flirting with a beautiful woman. The overall effect was to reduce the amount of bare skin displayed and to make the contact less obviously intimate, in accordance with Arabic cultural norms, without reducing the attractiveness of the image. The ad was re-shot for the United Arab Emirates in order to accommodate cultural differences: in the UAE version, the man is wearing a suit, and the woman's fingers are lightly grazing his hand in a more subordinate fashion. The ad portrays masculine strength and the female desire for security in that strength. A woman's hand with long, red-painted nails assertively grips his bare arm at the wrist. Another ad portrayed a man's unclothed arm from just below the wrist, gripping a bottle of Drakkar Noir. The dark visuals of the ad are intended to subconsciously evoke mystery, sensuality, and forbidden pleasures. One ad displayed the fragrance bottle in the center of the page on a dark background, with a beam of light crossing the page and not touching the bottle this lack of illumination serves to emphasize the bottle. Print advertisements for Drakkar Noir have visually emphasized these themes. The fragrance's name also has a similar sound to Dracula, a fictional vampire known for his seductive cruelty through the name, themes associated with Dracula are believed to become unconsciously associated with the fragrance in the mind of consumers. The name Drakkar is derived from the word drekar, a type of Viking longship, invoking the "virile charm" associated to the Viking warriors. Marketing for Drakkar Noir has focused on themes of masculinity, sensuality, decadence, darkness, and lust. Drakkar Noir helped cement a trend of fresh fougère scents in the 1980s. ![]() Compared to the original Drakkar fragrance, Drakkar Noir is darker, with notes of leather and patchouli that the original lacks. The top note includes prominent dihydromyrcenol, a synthetic odorant with a metallic citric-floral character, typical of the fougère family fragrances. The fragrance is an aromatic fougère, with top notes of bergamot, rosemary, lavender, middle notes of cardamom and geranium, and a dry down of vetiver, cedar, and fir balsam. Pierre Wargnye, perfumer creator of Drakkar Noir ĭrakkar Noir comes in a sleek black metallic bottle. It’s still very modern nowadays due to its timeless contrasting and its sensual masculine power. I do believe the secret behind this fragrance is the emotion of its construction as well as the power feeling that it evokes. According to The New York Times, the name derives from "a flat-bottomed Viking ship". The name is pronounced with the stress on the second syllable "Dra-CAR". In 1991, it was the bestselling men's "prestige" ($20+) scent worldwide. It won the 1985 FiFi Award for "Most Successful Men's Fragrance (Limited)", and, in 2010, the Canadian Fragrance Awards' "Hall of Fame Award-Men's". ![]() It is a successor scent to the brand's 1972 fragrance Drakkar, launched to appeal to a British market. The fragrance was introduced in 1982 and is manufactured under license by the L'Oréal Group. Line of men's cologne marketed by Guy Laroche Drakkar Noirĭrakkar Noir is a men's fragrance by Guy Laroche created by perfumer Pierre Wargnye. ![]()
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